Добавлено: Сб Дек 24, 2016 9:50 am Заголовок сообщения: Coraz częstsze uciążliwe alarmy w
One of the main yet often overlooked pieces to consider with your eCommerce business is planning the journey that you want your customer to take.
Too many businesses get caught upwards on working in the company rather than optimising and working on the business.
Which causes the question, do you kw the journey that you would le your customers to take? Or perhaps moreover do you kw the journey that your customers actually are taking?
Here we delve a little deeper into ways that you can look into planning your customer journey and quick ways to correct the most frequent problem areas.
Stop guessing, Start measuring
The one thing you are more than likely guilty of is guesswork. We all all do it from time to time however w in 2016 there is excuse for complexities for 95% of your business as uporczywe alarmy w mieście Warszawa there is data available.
Just because you think you kw very well what trip your customers take, will t mean you are right, and more importantly it might mean that potential customers are getting lost or confused and leaving in frustration somewhere along the customer journey.
Ultimately if you have neglected or never actively spent time building or planning the trip of your customer then you are more than likely leaving money on the table and this will be impacting your conversion rate.
Website blindness is a real phenomenon and the one which you most likely endure from.
Anyone looks at your site most likely every day and if you didn't build it you certainly a new hand in the design and structure.
Which means you automatically kw where everything is and therefore biased in planning the customer quest.
The simplest way to get around this is by utilising fresh eyes.
Grab a friend or someone much less acquainted with your website and task them with buying a specific product on your site, and watch them navigate it live and make notes about potential stumbling blocks and also ask them what they think of certain webpages and buttons and how it can be more intuitive to them.
Tools that can help you optimise your customer journey
In today's world your clients have never lived with such a short attention span. It is a noisy eCommerce world and time has never recently been a far more valuable commodity to the savvy shopper.
It is commonly mentioned that you have 5 seconds in which to first grab your potential customers' attention when they first be able to your site.
And then if you succeed at that and you sell what they want they need to have the ability to navigate to the checkout in just 3 clicks.
Any more on either of these and your chances of losing them to your opponents increase dramatically.
They will key to having the ability to stop those high bounce rates is data, or maybe more specifically knowledge.
You need to really kw what your customers are doing and more important what they struggle with.
The good news is that there are so many tools available to you as a business owner w that contain made collecting relevant data easier than ever.
Google Analytics for example is an excellent free tool which will demonstrate a fantastic breakdown of traffic on your site, including pages which have the highest drop out rate for your visitors.
Optimizely is another fantastic tool which permits you to run A/B tests on your site to take away guesswork on the number of areas on your website, leaving you with the true numbers of actual customer behaviour.